Instead of sending your newsletters to your customers by reliable email services like MailChimp, SendPulse, or Aweber. Lots of people choose to use the Newsletter to save their budgets. However, you will “get what you pay for” right? It’s undeniable that newsletter plugins still serve you some of the excellent services as auto update mailing lists or simple customizations. But you will get a deep regret for using with much more waiting time and inconvenient customizations.
- Be in the Spam folder
Sending email marketing by a newsletter plugin, you must rely on PHP and WP mail functions and this causes your email is pushed into Spam’s folder. And this position will cause the bad influence on the customer’s access.
Spam catching tools and SPF Record Finder might turn your email into Spam email and be eliminated by Email Providers as Gmail or Yahoo Mail.
- Email Customization Limits
Email service providers like Mail Chimp and Aweber allow you to easily create and send emails to your subscribers. They have incredibly easy to use tools to set up and design your emails. All that you need to do is design how beautiful your letter is.
As a good example, YoloTheme team uses Mailchimp to launch the Email Marketing Campaign, and we feel extremely pleasant. So easy to design a beautiful email which is delivered to the Inbox. If you create a letter by your own plugin on the site, it’s not easy to customize for an awesome newsletter. You might get fed up with the simple change but complex customizations. What is your choice? Focusing on your email or spending much time to do easily if using a proper email marketing service.
- Face to Spam policy
Email marketing is a sensitive issue and easy to mark as spam. So most of the professional email providers have introduced and implemented new legislation, requirements, and protocols.
Thus, you will avoid this compliance issue by using a reliable email instead of the newsletter plugin on your own site. Let’s be precise get newsletters away from the email spam protection world.
- Poor Analytics
After launching an email marketing campaign, you need a specific analysis from a comprehensive report. If a report of the newsletter plugin showing you only the number of opens and clicks and takes the time to integrate with Google Analytics, professional email providers show you more data: Bounce rate, mail errors, Social network tracking, unsubscribes, etc. This feature allows you to improve and adjust your campaigns accordingly in the next time.
You can get the report of BeGreen – Planter WordPress Theme campaign from YoloTheme to know how many useful data you can get from:
- Cost Effectiveness
Being more customizable, more beautiful and more reliable are wonderful things you can get from a proper email marketing service, and it’s time to realize that “You will get what you pay for.” If you believe that the own newsletter plugin will save your budget, let’s think of much time you lose. A professional email provider will take some money from your wallet, but it’s worth your money. The time you spend configuring your newsletter plugin is much more wasting than the amount you pay for an excellent email service.
Furthermore, most of the popular email services offer free and trial package which works perfectly for your email marketing campaign. For instance, you can use Mailchimp with a free package for 2000 subscribers.
To sum up, you absolutely can use your own Newsletter plugin for your email marketing campaign if you feel comfortable with. But the thought about saving is not right with what you are served; a reliable email service can meet all of them with free package and put your email on the go. You will feel great if you can design your email beautifully, manage your mailing list easily, and improve a lot with comprehensive reports after each campaign.